Have You Established Data Stewardship Roles Yet?

If you want to improve your data quality, you must consider appointing data stewards, Gartner says in this article.  European Companies ranked poor data quality as the second biggest BI problem facing their organization the next 12-18 months.
““Data quality is a business issue, not an IT matter, and it requires the business to take responsibility [...]

Optimize your CRM data

The Magazine For Marketing focuses in an article on optimal CRM data.  It is a good article with some valuable hints for those who wants to implement CRM systems.
One focus is data cleansing where they write:
“Cleaning existing bad data can require a great deal of time and effort, so company leaders who have invested time and money into a new system can [...]