4 Steps to insure CRM Data Quality

 I stumbled across this article from Destinationcrm.com called ROI - How to ensure CRM Data Quality.   There are som very good advice here.  I will do a short summary of the 4 steps here.

Reduce Multiple Master Records - The biggest enemy of data cleanliness is the redundant record, which disperses and obscures valuable information about a [...]

Ten Mistakes To Avoid In Data Quality Management

In TDWI’s Best of Business Intelligence, Volume 5, they have a chapter on ten mistakes to avoid in Data Quality Management written by Arkady Maydanchik.  I will try to summarize the ten points. I strongly advise you to download the report
1.  Inadequate staffing of Data Quality teams
“The Data Quality teams must include both IT specialists and business users.”
2.  Hoping that Data will [...]