Data Quality in BI “as we go along”

In the last year I have been to several conferences and network meetings about DW and BI. I have heard several customer stories.  They all tell about the fantastic economic reporting system, and how easy it has become for the managers to access information.
When they are asked about customer data quality issues, they often say ”we take that as
we go along” or ”we will cross that bridge later”.  Their main reason is that they need to
get the financial reporting in place, and this takes all their human and financial resources.
Do they really think their reports will be correct if they base [...]