DM Review: Building a Foundation for Data Quality Success

In the latest newsletter DM Review has a good article by Bob Haganau about Data Quality Success.  I encourage everybody to read it.
I have focused a lot on the GIGO - Garbage In - Garbage Out problem, which is a initial cleansing issue.  In this artice Mr. Haganau also focus on the ongoing prevention:
just when one marketing database is cleaned up, a new campaign brings in all-new leads. As soon as one system migration [...]

Put a Data Quality Backbone in your CRM system.

It has become widely accepted that Data Quality is the main reason for CRM failure:
“Without clean data, there is no CRM. Poor data quality can lead to serious business problems.” - is quoted from an Article called “Avoid the pitfalls of poor data quality” in cxoamerica.com
“If there is no standard of quality for data, a [...]

Fight Global Warming with Data Quality

The Direct Mail industry is urged to go green.  Experian is referring to surveys that show if Direct Mail companies wants to reduce their waste and be more cost-efficient, they have to make better use of Data Quality Systems. This will ensure their records are as accurate as possible.
I haven’t found this survey myself, and cannot link to it.
But I believe the survey.  Let’s do the math [...]

From CW: Dirty Data Blights the Bottom Line

I stumbled over this article in ComputerWorld, and just saw the relevance to my post on the sexiness of Data Quality:
Data quality isn’t a glamorous topic, but Companies ignore it — especially for internal systems- at their financial peril.
I advice you to read the article since it includes a good case study, and some very [...]

Survey shows that Sweden has the best and Norway the worst Data Quality in the Nordics.

A survey* Omikron Data Quality has done in the Nordics shows that Swedish Companies has the best and Norwegian Companies the worst Data Quality of their customer databases. By using our Data Quality Software we have tested Nordic companies, regardless of size and business segments, on how many duplicates they have in their [...]

Is Data Quality as Sexy as Intestinal Medicine?

This weekend I was to a dinner with the Queens Heart Surgeon.  We talked about the hierarchy of surgeons, where he is at the top, Brain Surgeons is at 2nd and Intestinal Surgeons are at the bottom.  He is at the top because he literally holds life and death in his hands, whereas Intestinal Surgeons just [...]