The Direct Mail industry is urged to go green. Experian is referring to surveys that show if Direct Mail companies wants to reduce their waste and be more cost-efficient, they have to make better use of Data Quality Systems. This will ensure their records are as accurate as possible.
I haven’t found this survey myself, and cannot link to it.
But I believe the survey. Let’s do the math [...]
Filed under: Cost of Poor Data Quality, General | Tagged: Data Quality, Direct Mail, Global Warming | 2 Comments »
