It has become widely accepted that Data Quality is the main reason for CRM failure:
“Without clean data, there is no CRM. Poor data quality can lead to serious business problems.” – is quoted from an Article called “Avoid the pitfalls of poor data quality” in cxoamerica.com
“If there is no standard of quality for data, a [...]
Filed under: CRM - ERP, SOA, Tips to Optimize Data Quality | Tagged: CRM, Data Quality, Data Quality Server, Error tolerant | Leave a Comment »
