Fight Global Warming with Data Quality - Part 2

In Fight Global Warming With Data Quality we showed how increased focus on Data Quality could help the environment, especially in the Direct Mail industry.
TNT Post has taken the lead in this field and introduces the “eco-mark” for the brands using their services. Data Quality is one of the key factors to obtain the “eco-mark”
Data cleansing [...]

New MDM reasearch shows All Best-In-Class companies focused on Data Quality

In a new research by Aberdeen Group called “Winning Master Data Management (MDM) Strategies for 2008-2009″ showed that 100% of businesses suceeding with MDM, focused on Data Quality.
All Best-in-Class companies focused on customer data quality surveyed by Aberdeen Group (100%) invest in data collection, cleansing, and analysis tools, while 98% invest in data process management.
Is [...]