New MDM reasearch shows All Best-In-Class companies focused on Data Quality

In a new research by Aberdeen Group called “Winning Master Data Management (MDM) Strategies for 2008-2009″ showed that 100% of businesses suceeding with MDM, focused on Data Quality.

All Best-in-Class companies focused on customer data quality surveyed by Aberdeen Group (100%) invest in data collection, cleansing, and analysis tools, while 98% invest in data process management.

Is there any doubt that Data Quality is one of the key sucessfactors of MDM? You can read more about the research on CNNMoney.com