In a new research by Aberdeen Group called “Winning Master Data Management (MDM) Strategies for 2008-2009″ showed that 100% of businesses suceeding with MDM, focused on Data Quality.
All Best-in-Class companies focused on customer data quality surveyed by Aberdeen Group (100%) invest in data collection, cleansing, and analysis tools, while 98% invest in data process management.
Is there any doubt that Data Quality is one of the key sucessfactors of MDM? You can read more about the research on CNNMoney.com
Filed under: General | Tagged: Aberdeen Group, CNN Money, Data Quality, MDM
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Allen Taylor
[...] in Data Quality can boost revenue by 66%. Best practice in Data Quality has earlier been proven to be a key to success when you implement MDM [...]