Posted on April 17, 2008 by jeric40
It has become widely accepted that Data Quality is the main reason for CRM failure:
“Without clean data, there is no CRM. Poor data quality can lead to serious business problems.” - is quoted from an Article called “Avoid the pitfalls of poor data quality” in cxoamerica.com
“If there is no standard of quality for data, a [...]
Filed under: CRM - ERP, Tips to Optimize Data Quality | Tagged: CRM, Data Quality, Data Quality Server, Error tolerant | No Comments »
Posted on March 18, 2008 by jeric40
I stumbled across this article from Destinationcrm.com called ROI - How to ensure CRM Data Quality. There are som very good advice here. I will do a short summary of the 4 steps here.
Reduce Multiple Master Records - The biggest enemy of data cleanliness is the redundant record, which disperses and obscures valuable information about a [...]
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Posted on March 3, 2008 by jeric40
The Magazine For Marketing focuses in an article on optimal CRM data. It is a good article with some valuable hints for those who wants to implement CRM systems.
One focus is data cleansing where they write:
“Cleaning existing bad data can require a great deal of time and effort, so company leaders who have invested time and money into a new system can [...]
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