Put a Data Quality Backbone in your CRM system.

It has become widely accepted that Data Quality is the main reason for CRM failure:
“Without clean data, there is no CRM. Poor data quality can lead to serious business problems.” - is quoted from an Article called “Avoid the pitfalls of poor data quality” in cxoamerica.com
“If there is no standard of quality for data, a [...]

4 Steps to insure CRM Data Quality

 I stumbled across this article from Destinationcrm.com called ROI - How to ensure CRM Data Quality.   There are som very good advice here.  I will do a short summary of the 4 steps here.

Reduce Multiple Master Records - The biggest enemy of data cleanliness is the redundant record, which disperses and obscures valuable information about a [...]

Optimize your CRM data

The Magazine For Marketing focuses in an article on optimal CRM data.  It is a good article with some valuable hints for those who wants to implement CRM systems.
One focus is data cleansing where they write:
“Cleaning existing bad data can require a great deal of time and effort, so company leaders who have invested time and money into a new system can [...]