Another Calculation Method - The 1 - 10 - 100 Method

I have previously described the 1-in 10 rule.  In the article “The real Cost of Bad Data”  it is described how industry analysts had made the 1-10-100 Method.
The average cost of correct entered contact information into the master database cost
$1 is includes data validation solutions, wages for the employee and cost of computer equipment.
If you do the adress validation and de-dupication after the the submission of [...]

ROI Tip 1 - Save operating cost from month 1.

Though our tests in the Nordic Regions it shows that organizations and businesses have from 5-30 percent duplicates in their databases.  What is the price for the duplicates?

In an article in DM Review Thomas C. Redman comes with this assesment of the cost of bad data:
“Consider first the cost of efforts to find and fix errors. While organizations do, from time to time, [...]