In a new research by Aberdeen Group called “Winning Master Data Management (MDM) Strategies for 2008-2009″ showed that 100% of businesses suceeding with MDM, focused on Data Quality.
All Best-in-Class companies focused on customer data quality surveyed by Aberdeen Group (100%) invest in data collection, cleansing, and analysis tools, while 98% invest in data process management.
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Filed under: General | Tagged: Aberdeen Group, CNN Money, Data Quality, MDM | 2 Comments »
