Making the case of error tolerance in Customer Data Quality

Sales people are the ones who complain most about poor data quality and at the same time probably the ones who create most of the dirty data. 76%  of the dirty data is created in the data entry phase. Why not make it easier by introducing some error tolerance in their CRM/ERP Search, Data Quality [...]

From CW: Dirty Data Blights the Bottom Line

I stumbled over this article in ComputerWorld, and just saw the relevance to my post on the sexiness of Data Quality:
Data quality isn’t a glamorous topic, but Companies ignore it — especially for internal systems- at their financial peril.
I advice you to read the article since it includes a good case study, and some very [...]