In Fight Global Warming With Data Quality we showed how increased focus on Data Quality could help the environment, especially in the Direct Mail industry.
TNT Post has taken the lead in this field and introduces the “eco-mark” for the brands using their services. Data Quality is one of the key factors to obtain the “eco-mark”
Data cleansing [...]
Filed under: General | Tagged: Data Quality, Global Warming, TNT Post | Leave a Comment »
The Direct Mail industry is urged to go green. Experian is referring to surveys that show if Direct Mail companies wants to reduce their waste and be more cost-efficient, they have to make better use of Data Quality Systems. This will ensure their records are as accurate as possible.
I haven’t found this survey myself, and cannot link to it.
But I believe the survey. Let’s do the math [...]
Filed under: Cost of Poor Data Quality, General | Tagged: Data Quality, Global Warming, Direct Mail | 2 Comments »
