Sales people are the ones who complain most about poor data quality and at the same time probably the ones who create most of the dirty data. 76% of the dirty data is created in the data entry phase. Why not make it easier by introducing some error tolerance in their CRM/ERP Search, Data Quality [...]
Filed under: CRM - ERP, General, Tips to improve Return of Investment (ROI) | Tagged: Call Center, CRM Search, Dirty Data, Error tolerance, Poor Data | Leave a Comment »
I have previously described the 1-in 10 rule. In the article “The real Cost of Bad Data” it is described how industry analysts had made the 1-10-100 Method.
The average cost of correct entered contact information into the master database cost
$1 is includes data validation solutions, wages for the employee and cost of computer equipment.
If you do the adress validation and de-dupication after the the submission of [...]
Filed under: Cost of Poor Data Quality, Tips to improve Return of Investment (ROI) | Tagged: Calculation Method, Poor Data, ROI | 1 Comment »
