DM Review: Building a Foundation for Data Quality Success

In the latest newsletter DM Review has a good article by Bob Haganau about Data Quality Success.  I encourage everybody to read it.

I have focused a lot on the GIGO – Garbage In – Garbage Out problem, which is a initial cleansing issue.  In this artice Mr. Haganau also focus on the ongoing prevention:

just when one marketing database is cleaned up, a new campaign brings in all-new leads. As soon as one system migration is completed, another company is acquired – and so on. To be successful in this environment, companies must build a strong foundation of people, process and technology to ensure data quality”

In addition Mr.Hagenau brings some interesting examples and successfactors.  Read and enjoy!


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