In the latest newsletter DM Review has a good article by Bob Haganau about Data Quality Success. I encourage everybody to read it.
I have focused a lot on the GIGO – Garbage In – Garbage Out problem, which is a initial cleansing issue. In this artice Mr. Haganau also focus on the ongoing prevention:
just when one marketing database is cleaned up, a new campaign brings in all-new leads. As soon as one system migration is completed, another company is acquired – and so on. To be successful in this environment, companies must build a strong foundation of people, process and technology to ensure data quality”
In addition Mr.Hagenau brings some interesting examples and successfactors. Read and enjoy!