New MDM reasearch shows All Best-In-Class companies focused on Data Quality

In a new research by Aberdeen Group called “Winning Master Data Management (MDM) Strategies for 2008-2009” showed that 100% of businesses suceeding with MDM, focused on Data Quality.

All Best-in-Class companies focused on customer data quality surveyed by Aberdeen Group (100%) invest in data collection, cleansing, and analysis tools, while 98% invest in data process management.

Is there any doubt that Data Quality is one of the key sucessfactors of MDM? You can read more about the research on


2 Responses

  1. Nice writing. You are on my RSS reader now so I can read more from you down the road.

    Allen Taylor

  2. […] in Data Quality can boost revenue by 66%.  Best practice in Data Quality has earlier been proven to be a key to success when you implement MDM […]

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