Bob Karel, the Principal analyst at Cambridge, Mass.-based Forrester Research, has on SearchDataManagement.com come with his predictions for Master Data Management for 2009.
- Cross-enterprise MDM adoption will remain extremely rare.
- Expect a messaging shift from MDM vendors to promote how MDM can mitigate risk.
- The data quality market will grow as customers recognize it as a cheaper precursor to MDM.
- MDM market consolidation will continue.
This is why the DQ market will grow:
Data quality management is core to delivering effective master data, and customers who balk at the extremely high start-up costs of MDM software and services will recognize that the more mature data quality market may effectively meet the 80/20 rule of their trusted data requirements — at a fraction of the cost. Operational MDM that bi-directionally synchronizes master data across the enterprise will follow once the value of data quality investments is realized.
This a trend I have experienced for the last 6 months in the Nordics, and I only think it will be stronger as Mr. Karel predicts.