From CW: Dirty Data Blights the Bottom Line

I stumbled over this article in ComputerWorld, and just saw the relevance to my post on the sexiness of Data Quality:

Data quality isn’t a glamorous topic, but Companies ignore it — especially for internal systems- at their financial peril.

I advice you to read the article since it includes a good case study, and some very valuable hints on how to go about asucessful DW project.

I feel like I am repeating myself, but hopefully I will wake someone up about Data Quality!