Survey shows BI Key Benefits are Intangible

In the latest DM Review it is referred to a market survey that isconducted by Noetix Corp.  It shows that IT professionals consider the intangible benefits of BI solutions to be of more value than any tangible benifits, and therefore find it very difficult to measure the ROI of these applications.

For me this is another proof that even though we cannot decide the cost of poor data quality, it is important to keep the focus on it.  Most costs are hidden and intangible, but you can see results if you do something about it.

The results also show that it’s the quality of the data and information and not the quantity
quantity that is important for the decision makers.