Is Data Quality finally getting traction?

I have just attended MDM Summit Europe 2009 – very interesting!

This was about Master Data Management – but single most theme that was discussed was Data Quality.

Statements like: “Data Quality is MDM”,” MDM has to have the best Data Quality” was repeated throughout the Summit.

Can we hope that the issue of Data Quality is finally getting the traction it needs?

We need more of these Data Quality Summits!