“Standardizing and normalizing disparate customer data is akin to having root canal surgery at the dentist.”

I found another interesting article on SearchDataManagement.com about why Data Quality is elusive at most organizations.

Most interesting points according to Gartner:

  • Half of the companies have actually deployed data quality tools or started Data Quality initiatives.
  • Of those who use data quality tools, less than one third has deployed these enterprise-wide.

The reason is that the information is siloed in different databases collected from different sources, with no tools to connect them together.  Or as Leslie Ament, Managing Partner, Hypatia Research says:

“Many larger retailers have upwards of 10 different databases with different schema for collecting customer data,” Ament said. “Standardizing and normalizing this information is akin to having root canal surgery at the dentist.”

I like analogies like that, hopefully we can make customers address the challenges, even though it hurts.  The good thing is that I think we can see more business is becoming increasingly aware of these challenges.

Read the whole article here.