Fight Global Warming with Data Quality – Part 2

In Fight Global Warming With Data Quality we showed how increased focus on Data Quality could help the environment, especially in the Direct Mail industry.

TNT Post has taken the lead in this field and introduces the “eco-mark” for the brands using their services. Data Quality is one of the key factors to obtain the “eco-mark”

Data cleansing has been flagged as one of the best ways a business can improve its marketing efficiency and score well on TNT’s carbon calculator, as well as save money in both the short and long term.

You can read more about the initiative on MarketScan