Data Quality moves into the boardrooms

Since 2005 the number of businesses where Data Quality and Integrity has risen to boardroom level has risen with 16 per cent. This according to the QAS report, “Contact Data: Neglected Asset Seeks Owner”.

This is very good news and shows the rising importance of taking Data Quality seriously. There is a way to go stil though for only 46 per cent have a documented Data Quality strategy. 34 per cent does not validate any of ther customer or prospect data.

The number of employees that work directly with Data Quality has also risen by 5% in the same period